The new visual identity for City of Melbourne developed by Sydney based Landor.
“The ‘M’ design will become an icon for Melbourne, synonymous with the modern, vibrant, cool city Melbourne is today and will continue to be in the future.
The logo is definatily a step in a new direction, giving Melbourne a worldwide perception as a modern and innovative city. I can see a clear inspiration from Federation Square’s clean lines, texture, geometric forms and presence.
Polaroid 667, 101 camera. Kat White
It’s quite refreshing that a city represents itself with such boldness and sophistication.
You can find more information on the visual identity on Brand New.
